Sweet Squared has announced its latest distribution partnership with premium professional haircare brand, Alter Ego Italy.
For three decades, Alter Ego Italy has been providing the hairdressing industry with a diverse range of professional hair products, across the whole salon menu spectrum. The brand has earned itself a reputation for innovation and product excellence, supported by world-class training.
Commented Emily Schofield, technical hair chief at Sweet Squared: “I am so proud that Sweet Squared has partnered with Alter Ego Italy so that they can continue to serve the professional hairdresser with their multi-award-winning customer care. Alter Ego offers a complete salon service with the latest technologies and innovations, inspiring hairdressers regularly with new tools, products and services.”